Perry: Nissan Won’t Lose Money on 2011 Leaf

January 25th, 2010

Cutting-edge technology never comes cheap. Automakers routinely subsidize new cars in new markets foothold, or even a competitive advantage – and still keeping funding to lose op innovation.Does Nissan plans to money losses zijn leading elektrische car to get, 2011 Leaf?

“We do not want,” Nissan says director of product planning Mark Perry.

On hand to an important announcement about the sale Leaf to Make Plug-In 2010, an electric vehicle conference in San Jose, California, Perry said that Nissan is uniquely positioned to lead in the race to build and electric cars to sell on a massive grab the 2011 Leaf, which is available for orders since earlier this year.

Perry points out that Nissan is developing the battery technology for most of the past two decades – a technology that is now home to find the magazine hatchback, which will soon produce a Nissan plant in Oppama, Japan.

“We have 17 years R & D on the market soon,” he says. “Our battery. We’re not paying someone else’s margin.”

Economies of scale

Perry says Nissan will see mass production as ways to reduce the cost of the magazine. The company builds on the Leaf Oppama plant until the end of 2011, when an expansion at its Tennessee manufacturing complex and a new battery plant will come online. After Leaf begins production in the U.S., Nissan will add production in Europe offices in France, the United Kingdom and Portugal.

Given the lack of progress in battery chemistry, and Nissan’s investment in proprietary technology, the company will depend on the cost efficiency of mass production to the magazine costs over its life reduced. In all plants open, Nissan will be able to build 500,000 electric cars per year.

The cost of the program Leaf will be amortized over years, and a whole range of Nissan products. “Cars are usually 5-7 years,” notes Perry. “You try your money in that period.” The magazine will probably follow this typical cycle, and it will be accompanied by other Nissan electric vehicle over its lifetime. The new vehicles will be an electric car for the Infiniti brand, an electric utility vehicle, an anonymous electric vehicle for the Nissan brand. Everything will help spread the cost of electric car technology within a wider band of Nissan vehicles, up 10 percent of the company’s annual turnover.

Nissan has its best advantage in the timing. The company will close the mass-market electric car space for at least one year before another brand has a different EV sales. Ford will sell an electric Focus in 2012, says Tesla Model S sedan it is on track for 2012 also.

“Those who are the first, and those who have a cost advantage, an advantage,” says Perry. “That’s what we’re trying to do.”

Leaf + used car?

The first journal owners will receive their electric cars at the end of this year, Nissan and the car will start in a handful of areas like the slopes of the production. Pre-registered customers in Portland, San Diego, Phoenix / Tucson, eastern Tennessee and Hawaii will be the first to make cars to receive, with markets such as Atlanta, North Carolina, Boston expects the list after the first of the year .

Nissan has collected more than 16,000 deposits for the magazine, but is fighting a misconception that the car is sold. Potential buyers will wait their turn, says Perry, but by the end of next year, drivers in all 50 states able to purchase a leaf – and the online registration remains open.

Some drivers will get a better deal than others, obviously. While the 2011 Leaf is a compact car and has a base price of $ 32,780, Perry said after federal and state laws, tax credits, the Leaf checks in well below the average price of a new car – about $ 27,000 last year, he says.

The base price is not taken into account for the $ 7,500 federal tax credit is expected, making the effective price for most buyers to $ 25,280. Incentives are built is a $ 5,000 tax credit in California, $ 5,000 tax credit in Georgia, and $ 1,500 tax credit in Oregon, plus carpool lane access in many places.

No matter what state the Leaf calls home, “we at $ 25,000,” he explains. “We are on the left side of the curve.”

And for those concerned about owning a car with a usable range of 100 miles, Perry points out that with the blade, Nissan is “going worden $ 10,000 less than anyone else out there. You could get a used car .

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