Chrysler Future Heavily Tied With Italian Brand Lancia

November 30th, 2009

Chrysler’s lineup, both in North America and Europe, is a major reorganization of the management over the next few years that the growing Fiat Group and its demanding CEO, Sergio Marchionne, all strings. We have already seen hints of some of the plans with the unveiling of the Chrysler-badged Lancia Delta hatchback in 2010, this year’s Detroit Auto Show, and pretty much Marchionne gave it all away when he announced that the Chrysler and Lancia divisions should be merged – in fact, has already axed the Chrysler brand in parts of Europe, instead replaced by Lancia.

The plan is to Chrysler into a near-luxury brand, similar to what GM has done with what Ford Mercury and Buick could have hoped. The two brands have a share in the form of CEO Francois Olivier, and in the near future they will also share platforms and models.

The new Lancia Chrysler lineup is being jointly designed in Detroit and Turin, Italy, where Fiat has its headquarters.

It will be a new subcompact car will be derived from an existing platform and due for Fiat sales in 2013. This model will compete with the likes of the 2011 Ford Fiesta and the upcoming 2012 Chevrolet Aveo.

By 2011, a new compact car, also based on a Fiat platform and currently available in both hatchback and sedan body styles.

Later this year will introduce a redesigned Sebring strong, yet will be available in sedan and convertible, but will the body styles of the sport a brand new dual clutch transmission are borrowed from Fiat. This will be adapted to the new Pentastar Chrysler’s V-6 engine. The revised Sebring lifespan of short-lived, however, if a replacement is due in 2013.

The next generation Chrysler 300 will be available early next year complete with a fresh new look, eight-speed automatic transmission and an optional 6.4-liter Hemi V8 is reserved for a high-performance SRT8 model. Expect a new level of luxury and quality not previously seen in a Chrysler vehicle.

Also in the works is a new midsize crossover, which should arrive in local showrooms around 2013. Few details are known about this model, but there is a chance that her support of the new Dodge Durango, which is set to go on sale early next year to share.

Finally, the Town & Country minivan will be subject to a major overhaul later this year, picking up the new Pentastar V-6 engine and a revised interior. A replacement for this model is not due until 2014 at the earliest.

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